REGGIE Awards - 2024 RAW (2024)

Age-Targeted
Marketing

Dare to Be Truly You
Client: Unilever
Agency: Arc Worldwide

Invis Is Drama-Free
Client: Invisalign
Agency: Digitas

Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team

AI - Creative Use of
Artificial Intelligence

Smoothie King: A Summer Fling To The X-Treme
Client: Smoothie King
Agency: Barkley

A.I.RHEADS SCAREFEST
Client: Perfetti Van Melle / Airheads
Agency: Highdive

DraftKings Beats the Odds
Client: DraftKings
Agency: Chalice Custom Algorithms

Business-to-Business
Marketing

Lenovo Evolve Small
Client: Lenovo
Agency: Zeno Group

Tales from The Next Frontier
Client: Eaton
Agency: Jack Morton

One Task at a Time
Client: FedEx Office
Agency: Tracy-Locke

Challenger Brand Marketing

Pepsi Colachup: Doggone Disruptive
Client: PepsiCo Beverages North America
Agency: Tracy-Locke with Acceleration Community of Companies (ACC)

Smoothie King: Brand Refresh
Client: Smoothie King
Agency: Barkley

eos Skin So Soft
Client: eos Products
Agency: Mischief @ No Fixed Address

Content Marketing

Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team

High School Summer Pass
Client: Planet Fitness
Agency: Barkley

Tales from The Next Frontier
Client: Eaton
Agency: Jack Morton
Creativity & Innovation

Jackpot Jingle: Reinventing Radio to
Attract Younger Audience
Client: The Ohio Lottery Commission
Agency: Marcus Thomas

The Big Game Came To Us!
Client: State Farm
Agency: Infinity Marketing Team

French's Mustard Skittles
Client: McCormick & Company
Agency: Fitzco
Customer Engagement Marketing (CRM, Loyalty, Retention)Bobblehead YOU! Tour
Client: State Farm
Agency: Infinity Marketing Team
Well Played Campaign
Client: PENN Entertainment
Agency: Prophet
How BMO reduced attrition, increased revenue, and helped customers make real financial progress.
Client: Bank of Montreal
Agency: JAM Direct
Digital, Social or Mobile Marketing

Target Lucky's Charmology
Client: General Mills
Agency: VML

The Big Game Came To Us!
Client: State Farm
Agency: Infinity Marketing Team

DoubleTree x Cookie Monster
Client: Hilton
Agency: Fitzco

Entertainment Marketing

​​PopCorners: Break Into Something Good​
Client: PopCorners - PepsiCo Foods North America
Agency: D3

Netflix FYSEE Experience
Client: Netflix
Agency: Sparks

The Big Game Came To Us!
Client: State Farm
Agency: Infinity Marketing Team

Experiential Marketing (Liveor Virtual events andInstallations)

Met Gala Debut
Client: eBay
Agency: EssenceMediacom

Merge Mansion Unlocked
Client: Metacore
Agency: Jack Morton withReaktor Creative

H-E-B Not Your Knorr-dinary Drive-Thru
Client: Unilever
Agency: Arc Worldwide withTH Experiential

Gaming or Esports Marketing

Ultimate Road Trips
Client: Shell
Agency: EssenceMediacom

Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team

Xbox & PepsiCo Power of Three
Client: Microsoft Xbox with PepsiCo
Agency: Tripleclix

Holiday or Seasonal Marketing

Walmart Ugly Sundaes
Client: Unilever
Agency: Arc Worldwide


Pie Lovers Unite
Client: Edwards
Agency: Fast Horse

Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy
Client : Pernod Ricard USA
Agency: Weber Shandwick withUnited Entertainment

Influencer Marketing

Pie Lovers Unite
Client: Edwards
Agency: Fast Horse

Forever 21 x Bunny's Bae Bar
Client: Forever 21
Agency: Live Nation Entertainment with Rolling Loud Productions

DoubleTree x Cookie Monster
Client: Hilton
Agency: Fitzco

Local, Regional or Market Specific Marketing

H-E-B Not Your Knorr-dinary Drive-Thru
Client: Unilever
Agency: Arc Worldwide withTH Experiential

The Magnum Classic Remix Arcade
Client : Unilever Singapore
Agency: Jack Morton

Bobblehead YOU! Tour
Client: State Farm
Agency: Infinity Marketing Team

Multicultural or Lifestyle Segment Marketing

ParkinSex
Client: American Parkinson Disease Association
Agency: Havas Health Plus

#BlackHairIsProfessional: Dove & LinkedIn
Client: Dove
Agency: Edelman

Cricket Day at the Park
Client: Toronto Blue Jays
Agency: Ethnicity Matters

National Consumer Brand Activation Marketing

Lysol Air Sanitizer "Air-Aoke"
Client: Reckitt
Agency: McCann

Grimace's Birthday
Client: McDonald's
Agency: Wieden+Kennedy New York

The Big Game Came To Us!
Client: State Farm
Agency: Infinity Marketing Team

New Product or Service Launch

The Jersey Debate
Client: Northstar New Jersey Lottery Group
Agency: PureRed

Lysol Air Sanitizer "Air-Aoke"
Client: Reckitt
Agency: McCann

Grimace's Birthday
Client: McDonald's
Agency: Wieden+Kennedy New York

Partnership Marketing

Twiggy Full Circle
Client: eBay
Agency: EssenceMediacom
Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team
Untold Beauty
Client: Unilever
Agency: Arc Worldwide

Promotion Marketing

Anytime Anytime Big Game Sweepstakes
Client: Anytime Fitness
Agency: Mischief @ No Fixed Address

Bobblehead YOU! Tour
Client: State Farm
Agency: Infinity Marketing Team

Blaze Pizza Summer Send-Off Campaign
Client: Blaze Pizza
Agency: Response Labs

Purpose, Cause or Charity MarketingCost of Beauty
Client: Dove
Agency: Edelman

Twiggy Full Circle
Client: eBay
Agency: EssenceMediacom

ParkinSex
Client: American Parkinson Disease Association
Agency: Havas Health Plus

Rebranding, Repositioning or Reintroducing Brand Marketing

Baked the Right Way
Client : Bimbo Bakeries USA
Agency: DDB Chicago

Smoothie King: Brand Refresh
Client: Smoothie King
Agency: Barkley

Soft and Strong. Simple.
Client: Angel Soft
Agency: Grey NY

Retail Media NetworksI'm Just the Flu
Client: Sanofi Co Client: Walgreens
Agency: McCann Health New York
Untold Beauty
Client: Unilever
Agency: Arc Worldwide
Jimmy Dean/Walmart "Shine Your Way"
Client: Tyson Foods
Agency: IN Connected Marketing
Shopper Marketing, Retailer-Specific or Omnichannel Marketing

Walmart Ugly Sundaes
Client: Unilever
Agency: Arc Worldwide

Dare to Be Truly You
Client: Unilever
Agency: Arc Worldwide
​​Better Sleep for Better Days​
Client : Procter & Gamble
Agency: Saatchi & Saatchi X
Small Budget Brand Activation Marketing (Budget less than $500,000)

Pepsi Colachup: Doggone Disruptive
Client: PepsiCo Beverages North America
Agency: Tracy-Locke with Acceleration Community
of Companies (ACC)

eos Lotion Lock
Client: eos Products
Agency: Mischief @ No Fixed Address

Target Lucky's Charmology
Client: General Mills
Agency: VML

Sports marketing

The Big Game Came To Us!
Client: State Farm
Agency: Infinity Marketing Team

Run With It
Client: NFL
Agency: 72andSunny

Cricket Day at the Park
Client: Toronto Blue Jays
Agency: Ethnicity Matters

XR - Extended Realty and BeyondOMEN by HP at Anime Expo 2023
Client: OMEN by HP
Agency: Infinity Marketing Team
Creep to a New Beat
Client: General Mills
Agency: VML
Warrior S3 - Interactive AR Mural Experience
Client: Max
Agency: Cashmere
2024 Spotlight Category: Health, Fitness and WellnessNYE Low E Campaign
Client: Planet Fitness
Agency: Barkley
I'm Just the Flu
Client: Sanofi with Walgreens
Agency: McCann Health New York
This is Quitting with Emily Mazza
Client: Truth Initiative
GEM Award
Untold Beauty
Client: Unilever
Agency: Arc Worldwide

Forever 21 x Bunny's Bae Bar
Client: Forever 21
Agency: Live Nation Entertainment with Rolling Loud Productions
Run With It
Client: NFL
Agency: 72andSunny
REGGIE Awards - 2024 RAW (2024)

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